Want to engage young people? Think Mobile Web - Video Interview

Christian Louca, Global Managing Director, YOC Performance

mobiThinking interviews Christian Louca, who talked about mobile strategy and engaging young people.

Topics Covered in this Video

  • Why is it essential that brands have a mobile strategy?
  • Why is just doing an iPhone or Android app not a mobile strategy?
  • Why is a mobile site an essential part of a long-term mobile strategy?
  • Why should a website identify mobile users?
  • How can advertising help mobile sites make money?
  • What is your top tip for a successful mobile website?

YOC Performance is a web-based, self-service marketplace for advertising on mobile phones. Our system enables advertisers to create and manage their mobile campaigns.