HostGator SEO Tools Settings

Manage Competitors

HostGator SEO Tools helps you track your competitors by comparing the performance of their sites to yours.

Competitors are other websites that offer similar content, products, and services and are competing for the same visitors as you. If you don't know who your competitors are, try to type the keywords you want to be associated with your site at Google. The websites that are listed are your competitors are because they share the same keywords as you.

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To edit Competitors:

  1. In your HostGator SEO Tools dashboard, click on Settings in the left-hand menu.
  2. Click Manage Competitors.
  3. Under Add a competitor website address enter the website address of a competitor you want to track and then click Add competitor.

Manage Keywords

Keywords are one or more words that describe what your site is about. They are also known as key phrases. When a user types in these words in a search engine, you want your site to appear in the search results.

Search engines 'read' your site for information, so it is important that your keywords area used in content, titles, and descriptions on your site.

In your HostGator SEO Tools dashboard you can add keywords that you want to track and optimize for. This allows you to track how you are doing when users search on these keywords, compared to your competitors.

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  1. In your HostGator SEO Tools dashboard, click on Settings in the left-hand menu.
  2. Click Manage Keywords.
  3. Enter the words you want to track and click Search.
  4. Based on your search, you will get one or more suggestions. Click the + icon to add the keywords to your list.

When you are choosing keywords, avoid ones that are generic, single worded, because this will have you competing with way too many websites. Be more specific, for example by including the city or region where your prospective customers are located. If you are a freelance photographer based in Madrid, compare the generic keyword "photographer", with the keyword "wedding and lifestyle photographer in Madrid". The last phrase will be much better for you to optimize for.

Based on the keywords you selected and the content on your site, HostGator SEO Tools will suggest related keywords. If your site is very new, it may take a while before suggestions appear.

Manage Project

In the Project settings, you are able to supply data about your brand, link your Google Analytics account, and toggle the monthly email report. The monthly report will also let you add other users to receive to the email.

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To connect Google Analytics:

  1. In your HostGator SEO Tools dashboard, click on Settings in the left-hand menu.
  2. Click Manage Project.
  3. Under Google Analytics click on Connect, next either log in to your Google account or confirm which account you would like to link to.