What comes first - mobile web or mobile app? - Video

Ilicco Elia, Head of Mobile, LBi

mobiThinking interviews Ilicco Elia about whether to create a mobile website first or a mobile application?

Topics Covered in this Video

  • Why is it essential that brands have a mobile strategy?
  • Why is a mobile site an essential part of a long-term mobile strategy?
  • What should we do first, mobile site or mobile app?
  • How should mobile fit into my existing media/communications strategy?
  • What are your tips for promoting a mobile site to customers?
  • What are your tips for converting mobile visitors into customers?

LBi is a global marketing and technology agency, blending strategic, creative, media and technical expertise to create business value.