You may have noticed pricing options for the Shared Web Hosting plans: Hatchling, Baby, Business.
The lower prices are the monthly price if you are willing to pay multiple months in advance.
So, a Baby plan is $6.36 per month if you pay 36 months up-front (all months include 20% off). The same plan is $7.96 to start (only first month includes 20% off) and $9.95 per month if you pay monthly.