Mobile's Role in the Advertising World - Video

Russ Lidstone, CEO, Euro RSCG London

mobiThinking interviews Russ Lidstone about the future of mobile advertising.

Topics Covered in this Video

  • Are you seeing mobile impact the advertising business?
  • How can mobile change the traditional advertising campaign?
  • With so many mobiles out there, why is mobile advertising a fragment of advertising budgets?
  • Do you expect this to change any time soon?
  • What does the mobile business need to do to win over big advertisers?

Euro RSCG London is a London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.