Google Analytics is a service offered by Google that analyzes your site's traffic and generates detailed statistics on how visitors utilize and navigate to your website. It also assists you in learning how to have that traffic return.
This Google service can track visitors to your website by how they were referred, whether by means of search engines, social networks, referrals from other sites or direct visits. Google Analytics also provides several analysis tools including but not limited to:
- Website content
- Social media
- Mobile user impact
- Visitor Activity
The basic Google Analytics service is available free of charge, and the premium version is available for an annual fee.
To find out more about what Google Analytics has to offer and sign up, visit the Google Analytics Features Page.